Bo & bon is the first kosher pâtisserie in NY & NJ specializng in French macarons, the most popular dessert of the French pastries.
For this project it was very important to create imposing packaging design that would emphasize the unique value, colorful delight and detail of this delicate dessert. The vivid colors of the packages refer to the varying kinds and flavours, specially created to your taste at Bo & bon.
We knew that the macarons, as with most all of Bo & Bon's creations, were innovative and unique. The challenge was to communicate that uniqueness into their packaging..
Packaging for the macarons, come in the adorable yet sophisticated tube, holding 6 macarons, while the larger round box holds 20 macarons.
As for the freshly baked cupcakes, the Bo & bon, logo window on the single and 4, cupcake box, makes you want to buy the cupcake just for its cute little box.
So check it out..... visit their new Brooklyn location on 13th Avenue....... and see the cookies and packaging for yourself!!!!!